The number of mobile broadband connections in use across the UK will exceed fixed line alternatives by 2011, according to a major new report.
In its new Taking Internet Mobile: UK report, research body mobileSQUARED has predicted that 42.7 million mobile broadband connections will be active within the next two years.
However, it also revealed that 42.5 million will have fixed line broadband by the same period.
The Chief Analyst of mobileSQUARED, Nick Lane, suggested there are several reasons why mobile broadband services are set to become more popular.
"Mobile is always-on, and the average user carries their device for an average of 16 hours a day. So if a company or brand is not already considering how to use mobile, then they need to because their customers are," he explained.
The European Union recently called on countries across the continent to use the same part of the radio spectrum to broadcast mobile broadband services.