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Reliability is more important to Brits than speed when it comes to broadband, a new poll has suggested.

The study by news website ISPreview.co.uk found that 42 per cent of people regard the quality of connections as a bigger priority than pace. In addition, only 15 per cent of people suggested that the price was a key factor.

It was also revealed that 61 per cent of respondents are either likely or very likely to switch to a different broadband provider over the coming 12 months.

Mark Jackson, Editor and Founder of the website, said the competitive nature of the market has led to cost falling down the pecking order in terms of priorities.

He added: "There was a time when price would have been considered more important but, in the age of growing demand for new media, content and a greater quality of service, this appears to be changing."

Recent figures published by Ofcom suggested that broadband services in the UK are among the cheapest in the world.

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