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Rural areas must not be forgotten as the UK links up to next-generation broadband services, it has been claimed.

According to Lord Roberts of Llandudno, not-spots must be made a priority in order to safeguard the interests of businesses and consumers in the countryside, reports the Daily Post.

Simply because rural areas are difficult to provide with the technology, they cannot be left out of the digital revolution, he claimed.

"We need to look at how to prioritise areas that cannot currently access broadband," Lord Roberts stated.

"It is important that broadband expansion is carried out in a manner that is commercially viable, but we must not lose sight of the fact that accountants must not have the last word."

Last week, Spiked Online Editor Brendan O'Neill told the Guardian that the UK's internet infrastructure is not able to cope with the demands placed upon it by a digital society.

He suggested that the government needs to be more ambitious with its broadband plans, reflecting the ever-developing virtual world.

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