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Leading broadband provider BT is set to accelerate the roll-out of its next-generation broadband network, it has been reported.

According to the Financial Times, the firm aims to bring the project's estimated conclusion date forward from 2013, to ensure high-speed broadband is widely available in time for the London 2012 Olympic Games.

The internet service provider is currently investing £1.5 billion improving the UK's broadband infrastructure and is aiming to offer businesses and consumers download speeds of up to 40Mb.

BT Chief Executive Ian Livingston told the newspaper that the scheme would initially benefit around 40 per cent of the UK's population, but it was hoped this could be extended.

"We need our government to decide how much of a priority fibre broadband is," he claimed, noting that BT is the only broadband provider making a significant investment in this area.

Last week, Peter Cowen, BT Retail's Regional Manager for the south-east of England, told the Basingstoke Gazette that super-fast broadband services will prove highly attractive to businesses operating in the ICT sector.

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