Internet service provider BT says ten million homes in the UK will be hooked up to super-fast broadband in time for the London 2012 Olympic Games.
The firm's Chief Executive Ian Livingston commented that many customers will be able to receive download speeds of up to 100Mb in time for the global sporting showcase.
Such subscribers will be able to watch live streaming of Olympic events in High Definition via their broadband connections.
Mr Livingston commented: "Given the progress we're making, four million homes will have access to fibre by the end of next year.
"2012 will be an important year for the UK given the Olympics and so I'm keen we provide ten million homes with access to fibre by the time the Games begin."
BT is one of a number of players involved in the new Project Canvas initiative, which is working towards providing broadband connections through consumer television sets.
Rival broadband provider TalkTalk, part of the Carphone Warehouse group, is also involved in the project, along with terrestrial broadcasters Channel 4, the BBC, ITV and Five.