Virgin Media has launched a new promotion for subscribers to the firm's broadband TV bundles.
From this week, the broadband provider is offering Disney Cinemagic for no extra cost when customers sign up to receive Sky Movies 1 and 2.
The channel, which broadcasts films and cartoons aimed at younger viewers, can be purchased as a standalone channel for a monthly fee of £5.
Both new and existing Sky Movies 1 and 2 customers will automatically receive the contract upgrade, allowing them to tune in to channel 728 for free with their children this Christmas.
Last week, Virgin Media announced plans to bring web services to TV screens across the UK through a new deal with TiVo.
The fibre-optic broadband provider said it would be working with TiVo to develop a converged television and broadband interactive interface.
Neil Berkett, Chief Executive Officer of Virgin Media, commented: "The superiority of our fibre optic network combined with TiVo's capabilities, will allow us to offer consumers the most significantly advanced and compelling TV service available in the UK."