Fibre-optic broadband networks introduced across the UK in the near future should be made open to a range of providers, it has been claimed.
Broadband firm Fibrecity has stated that the move would allow consumers to easily access a range of services from all providers and content operators, so it could be extremely beneficial to the market as the technology becomes widespread.
Talking to ISPreview.co.uk, Adrian Crook, Development Director at Fibrecity, said its own open model has "reinvented" the delivery of broadband.
He added: "This Fibrecity approach means that the consumer is able to choose which services they want to meet their requirements by simply logging onto the Fibrecity portal and clicking on the service and buying it online."
Earlier this week, Business Secretary Lord Mandelson announced the launch of a consultation in relation to the government's new next-generation broadband fund.
It will be used to ensure 90 per cent of the country has super-fast broadband access by 2017.