Businesses in Dorset are throwing their weight behind a campaign to retain the high-speed broadband link being installed in the county ahead of the London 2012 Olympic Games.
Weymouth has been chosen to host the Olympic sailing regatta, and BT has been laying a fibre-optic connection to the town in order to allow the rapid transfer of data during the event.
Keen to ensure the area retains access to fast-fibre broadband after the Games, the Weymouth and Portland Chamber of Commerce, Industry and Tourism is drumming up support among local traders.
According to the Dorset Echo, homes and businesses in the area have until the end of January to demonstrate the demand for high-speed connections in the area.
The chamber's President Nigel Reed said it is "extremely important" for the link to be retained.
He added: "The important bit is to keep the equipment in the exchanges. We must make sure that we keep them.
"It would be a clear benefit from the Olympics. It would be a quantifiable legacy."
Last week, Miles Butler, Director of Environment for Dorset County Council, threw his weight behind the campaign.