Scandinavians have always had a passion for cool, crisp design. But it’s still eye-opening to see the ardour with which they’ve taken to Apple’s iPad. So keen are they on the device, in fact, that Apple is facing an advance sell-out.
In the face of overwhelming demand, two Apple resellers in the country have pulled the iPad from sale. According to one, Eplehurst, which translates as Apple House, interest in the device was at “crazy” levels.
Interestingly, it’s the 64GB version with 3G mobile broadband support that’s top of people’s most-wanted lists. And that’s despite the ruinous prices charged for Apple products in Norway.
So what to discern from this? Well first up, despite widely held opinions that the iPad had no discernable USP (CF: "it’s just an oversized iPhone"), it seems that consumers have identified a space for it their lives. Secondly, a likely repeat of the Nordic supply problems in the UK means that you’re going to have to move fast when the iPad goes on pre-sale here.
Supply issues have also been known to affect (and yes that is typically English understatement you detect) some broadband providers’ laptop deals in the past – even in the case of some of the less feted models. So if you were planning on signing up for an iPad broadband deal come April, you’re also going to have to be quick off the mark.