BT Broadband has reacted to Virgin Media’s publicity campaign that claimed that BT’s fibre optic broadband products do not merit the description ‘super fast’.
The two broadband providers have been at loggerheads in recent weeks after BT unveiled its high-end Infinity service, which harnesses fibre optic technology to offer consumers connection speeds of up to 40Mb.
Virgin Media reacted to the news by claiming that because copper wire/ADSL is also employed in BT’s service, Infinity customers who live far from a telephone exchange will not receive the upper end of the connection speeds they are promised.
Relations between the two have since become more strained in the wake of a recent Virgin Media PR stunt. This saw a group of models photographed with the slogan ‘BT super fast broadband? My *rse” emblazoned across their posteriors.
In response, a spokesperson for BT said: "We can't believe how desperate Virgin must be to have to resort to taking such cheap shots at BT. This is really scraping the bottom of the PR barrel."
The rivalry between Virgin Media and BT took on a more serious tenor last week when Virgin Media confirmed plans for a fresh assault on the business broadband market, reinvigorating competition with BT’s own business broadband service.
Under the broadband’s supplier’s new strategy, ntl: Telewest is to be rebranded Virgin Media Business and will offer a range of fibre optic broadband products specifically tailored for the needs of small to medium sized enterprises (SMEs).