Skip to main content
Jump to navigation
Connection news

While high-speed broadband provides a number of benefits to users, consumers should not have unrealistic service expectations, it has been claimed.

Nigel Hawthorn, Vice-President of Europe, Middle East and African marketing for Blue Coat Systems, pointed out that downloads and uploads can still take time to complete.

He explained that as broadband bandwidth increases, so does the availability of services - such as live streaming - that require high speeds in order to function.

Mr Hawthorn commented: "Bandwidth does not equal performance. People are often disappointed in that they expect that doubling bandwidth capacity will halve wait times and this is not the case."

He claimed that additional bandwidth is akin to adding additional lanes to a motorway, rather than shortening the distance of a journey.

"If the data is far away from the user and the service needs two-way communications, then additional bandwidth may make no difference or only marginal improvement," Mr Hawthorn said.

Earlier this week, the Conservative Party said it would target universal 100Mb broadband by 2017 if it wins the next general election.

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

  • Paulstubb 1 week ago Britons' refusal to change... I left TalkTalk and paid extra elsewhere because their customer service is nonexistent. Absolutely awful.
  • Fennyuk 1 week ago TalkTalk offer discounts on... Using the television service as a loss leader! I'd rather have a reliable internet service and choose my...
  • Fennyuk 1 week ago Britons' refusal to change... Talktalk's "no price hikes" only applies to line rental and not the add-on services. I was on an 18 month...

Search news