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Demand for mobile broadband services is expected to lead many operators to increase their investment in the technology during 2010, according to new research.

The study, compiled by Deutsche Bank for the GSM Association (GSMA), revealed that companies are expected to invest up to $72 billion (£46 billion) in such platforms across this year, with the Asia Pacific region expected to be responsible for almost of half.

In contrast, European companies are set to invest a total of $14 billion in the technology.

Michael O'Hara, Chief Marketing Officer at the GSMA, said the figures highlight how the industry is focusing on "enabling consumers to access any type of content on the move".

He added that HSPA and HSPA+ "have become the dominant global mobile broadband technologies", which will help to provide "more reliable" services to consumers across the world.

Earlier this week, O2's parent company Telefonica announced plans to demonstrate the benefits of long term evolution broadband technology at Mobile World Congress 2010 in Barcelona.

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