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Subscribers to TalkTalk’s Essentials broadband deals are to have their connection speed boosted three-fold, bringing them a richer internet experience for the same low cost.

As of today, the headline connection speeds for TalkTalk’s value broadband deal will rise from up to 8Mb to up to 24Mb. The monthly subscription for the Essentials product remain unchanged at £6.99 per month for standalone broadband, plus an additional fee of £11.49 per month for line rental. Minimum contract length is 18 months.

This entitles customers to a monthly download allowance of 40Gb, a free wireless router and a free copy of the children’s educational programme Magic Desktop. TalkTalk also provides free technical and customer support.

The home phone facet of the deal offers customers unlimited evening and weekend calls to UK landlines, free voicemail and ten per cent off 16 mobile and international numbers nominated by the subscriber.

TalkTalk has also confirmed it is scrapping peer-to-peer traffic shaping, the practice of slowing down speeds of heavy downloaders at times of peak demand, on its high-end Pro offering. The Pro deal’s headline connection speed of up to 24Mb is unchanged.

Tailored specifically for the needs of people who download media extensively and online gamers, the Pro deal will still feature unlimited downloads and a high-grade N wireless router. Around the clock customer and technical support is also provided for no extra charge.

As with the Essentials offering, Pro customers can nominate 16 mobile and international numbers for a ten per cent discount on call charges and free voicemail. However, the telephony aspect of the Pro differs from Essentials by including unlimited anytime calls to UK landlines and a flat rate of 7p per minute for mobile calls.

The package relaunch comes ahead of TalkTalk’s mooted move into the quad play broadband bundles market this year, once its demerger from Carphone Warehouse is complete. This will bring the company into direct competition with the likes of Virgin Media and Sky.

X-Factor sponsor TalkTalk has also recently embarked on a series of promotions and incentives to promote its services. These include a competition to win free premium accounts with the music streaming service Spotify, free votes for Strictly Come Dancing viewers and the offer of a free weekly phone call to elderly customers.

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