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Virgin Media news

Broadband provider Virgin Media has launched a review into the way it markets its range of bundles to consumers across the UK.

According to Marketing Week, the company has chosen to examine agreements that are in place in relation to its creative, direct and digital platforms, to consider how it can improve advertising campaigns.

It is believed that one aspect the firm will focus on is the integration of different channels.

Discussing the issue, Ashley Stockwell, Executive Director of Brand and Marketing for Virgin Media, said the firm was keen to "understand the benefits" of such an approach.

He added: "All of our agencies have done and continue to do some outstanding work and have helped us set Virgin Media's market leading ultrafast broadband, TV and mobile apart from our competitors."

Virgin Media recently announced the launch of its new business broadband service, which has been designed to provide a strong alternative to BT.

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