The broadband TV platform launched by Sky will soon be available through web-connected TVs and set-top boxes, the company has announced.
As part of an agreement with LCD TV manufacturer Cello and video recording solutions provider 3View, the Sky Player service will be introduced on to the pair's sets and digital TV transmitters in the coming months.
Currently available through Windows Media Center, Xbox 360 and PC among others, the service combines both live TV channels with a range of on-demand content.
Griff Parry, Sky's Director of On-Demand, said the deals with the companies highlighted the growing consumer demand for internet video services.
He added: "We will continue to look at opportunities to distribute Sky Player across new platforms, to give consumers even more choice and control over how they access high-quality pay TV content."
Sky is planning to launch Europe's first 3D TV channel on April 3rd.
The service will be initially available in pubs and clubs, before being rolled out to households later this year.