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The anticipated 3D TV channel from Sky will be launched officially on April 3rd, it has been announced.

Pubs and clubs will be given access to the service from that date, while households will be able to enjoy it later this year when 3D-ready TVs from the likes of Panasonic and Samsung are more widely available.

The channel is set to launch by showing the Premier League match between Manchester United and Chelsea in the format, while five further top-flight games will also be broadcast before the end of the season.

Brian Lenz, Sky's Director of Product Design and TV Product Development, said the clash between the two title contenders was a fitting way to introduce the channel.

He added: "With 3D, seeing really is believing, so it's great news that over a thousand pubs across country will be able to show the magic of 3D to their customers."

Sky previewed the service earlier this year by broadcasting the league game between Arsenal and Manchester United in the format at nine selected venues across the UK.

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