Subscribers to Virgin Media's broadband TV deals have the chance to take up a new version of the firm's set-top box, it has been announced.
The company is making its new V HD Box available to new and existing customers at a one-off cost of £49 plus installation a move which the firm claims will make high definition content more compatible to consumers.
As well as being more energy efficient than previous models, ownership of the set-top box is retained by Virgin Media, so subscribers do not face any repair or call-out charges.
Cindy Rose, Executive Director of Digital Entertainment at Virgin Media, said the box would be ideal for those want to enjoy HD without facing extra monthly fees.
She added: "We think our superb range of TV content gives our customers a real choice and makes Virgin Media the best value TV offering available."
Virgin Media recently announced that both Sci Fi HD and ITV1 HD will be launched on its TV service in the coming weeks.