Subscribers to Virgin Media's broadband deals could soon access online video and music through their TV, the company has suggested.
Discussing the firm's future plans at the Ideal Home Show 2010 in London, Virgin Media's Head of Media Relations Asam Ahmad said its partnership with TiVo could lead to the creation of a device that would see TV and internet services available "on one screen".
Talking to Digital Spy, he outlined that the new platform could take its lead from a service recently launched in US, which is based on Adobe Flash and acts as a "canvas for future services", including developments in social networking.
He added that people would be able to access information on shows as they watch, while another plan would allow consumers to switch from watching content on TV to a laptop or mobile device.
Mr Ahmad's comments have come after Virgin Media announced the launch of its new V HD box, which is available to new and existing customers for a one-off fee of £49.