The value of super-fast broadband is now being recognised by broadband providers and politicians, an industry expert has suggested.
Rob Bamforth, principal analyst at Quocirca, said the industry and the government are "waking up" to the benefits that offering high-speed connectivity can offer homes and businesses.
In a column for IT-Director.com, he explained that the publication of the Digital Britain report in 2009 was a "lightning bolt" for the industry on super-fast broadband.
"Delivering universal broadband now seems to have some urgency," he outlined.
"It is not only coverage where commitments are being made, but also in service levels. More bandwidth is being offered, with larger usage allowances and guaranteed speed or capacity."
Peter Cochrane, technology guru and co-founder of Cochrane Associates, recently claimed that the UK is well behind other part of the world when it comes to super-fast broadband coverage.
He said the government was wrong to think the UK is at the "forefront of the broadband revolution".