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Broadband provider Sky currently boasts over 2.5 million subscribers, according to the firm's latest financial results.

The firm added 101,000 new broadband customers to its books over the first quarter of 2010 and a growing number of consumers are also subscribing to its TV, broadband and telephone packages.

Nineteen per cent of Sky's customers now opt for such bundles, representing a rise of 39 per cent compared with the last three months of 2009.

Commenting on the results, the firm's chief executive Jeremy Darroch said: "Today's results show that our financial performance is accelerating as we move through our investment in broadband and HD. Our focus on delivering an outstanding service for customers positions us well for sustainable growth in shareholder returns."

Earlier this week, it was reported that broadband provider Virgin Media added over 72,000 cable broadband subscribers to its consumer base in the first three months of 2010.

This represented a rise of 53 per cent compared with the previous quarter and took its total broadband subscriber base to 4.2 million.

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