Value home broadband supplier TalkTalk is to add mobile broadband packages to its product portfolio this summer.
The move will see TalkTalk become a mobile virtual network operator to add on-the-go, 3G broadband services to its range in a market currently dominated by O2, T-Mobile and Orange.
This will also allow for TalkTalk, which is currently revamping its Tiscali TV offering, to offer mobile phone contracts, in turn clearing the way for it to become a quad play broadband provider along the lines of Virgin Media and BT.
Quad play providers are those that bundle together a range of services, such as broadband TV, home phone, mobile phone and broadband, at a reduced cost to consumers.
It is as yet unconfirmed which existing UK mobile phone network will be enlisted by TalkTalk to provide call minutes to its customers, but Orange is deemed perhaps the most likely partner.
TalkTalk hopes that sweetening its offering will enable the company, which became the UK’s largest consumer broadband supplier by customer numbers with 4.1 million subscribers, to capture an even larger share of the market in 2010.
News of the internet service provider’s plans comes as it also confirmed the forthcoming arrival of a simple network security solution that it claims is “infallible” and which will make it easier than ever for less web-savvy consumers to stay safe online.