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TalkTalk is opening its first high street store with a difference in London's Soho area today (April 19th).

A seven-storey building, the broadband and phone provider's new centre includes a floor which showcases its range of services, as well as a range of wireless routers and its TalkTalk TV service, reports the Guardian.

In addition, the site includes a floor which features free internet access and bookable meeting rooms for its customers, as well as office space for small start-ups in need of a presence in the capital.

Among the new firms set to make use of the space is the App Business and co-founder Rob Evans told the newspaper that the location is "great" for the company.

He added: "It is easier to attract people to work for you if you have a bright new office in the middle of Soho. It feels like you are going places."

The opening of the store has come after TalkTalk recently confirmed all of its new and existing customers have now been placed on a 24Mb speed profile.

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