UK internet service provider Virgin Media is continuing to promote its range of broadband deals, which can be accessed without a phone line.
The firm has taken out adverts in the national media to promote its self-reliant fibre-optic broadband services, which offer download speeds of up to 10Mb.
Ideally suited to households which lack a landline, the broadband packages help avoid telephone set-up costs for those seeking internet services only.
Virgin Media fibre-optic broadband is available for £15 per month for the first three months, reverting to £20 thereafter.
The advertised deal includes free internet security, unlimited downloads and a wireless broadband router.
Virgin Media says the 10Mb service offers average speeds which are "twice as fast" as some of its rival broadband providers.
Last month, the firm showcased 200Mb broadband services at the Ideal Home Show 2010, at Earl's Court, London.
Ashley Stockwell, the firm's Executive Director of Brand and Marketing, predicted such services would help support the digital entertainment of the future.