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Broadband provider Virgin Media has added a total of 72,300 new cable broadband subscribers to its books in the first quarter of 2010.

This represented a 53 per cent rise compared to the previous quarter and took Virgin Media's total broadband base to 4.2 million, when taking growth in its non-cable business into account.

The results also highlighted the popularity of Virgin Media's super-fast 20Mb and 50Mb broadband, with the number of subscribers paying for such speeds rising to 16 per cent of its total broadband base.

Commenting on the results, Neil Berkett, Chief Executive Officer of Virgin Media, said: "We are developing our services to exploit our natural network advantage, both now and in the future.

"More customers than ever before are choosing faster broadband and every day millions of our customers are enjoying the benefits of the video-on-demand revolution we are leading."

Earlier this week, Virgin Media launched its new Online Movies service, which allows users to stream films via their laptops or PCs.

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