Consumers seeking to use mobile broadband on a casual basis have been boosted by the launch of pay-as-you-go (PAYG) In Car Wi-Fi.
Mobile broadband provider 3 has made the payment option available for users of its new 3.6Mb in-car service, meaning a full monthly subscription is not required.
For £59.99, motorists can simply buy a 1GB wireless modem for their vehicle and then make top-up payments as and when they wish to use the service.
The PAYG tariff may be ideal for families planning a long journey, or for professionals working away for the weekend.
According to 3, the service is "ideal for keeping passengers happy using laptops, games consoles, smartphones and much more".
"The wireless modem turns Mi-Fi into a neat In Car Wi-Fi device - with a car charger for Mini and Micro USB Devices," the internet service provider stated.
"The charger turns your car's cigarette lighter into a powered USB port to power a range of compatible devices."
Last month, research conducted by 3 indicated that 71 per cent of broadband consumers would like to have Wi-Fi services in their car.