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Internet service provider (ISP) BT has extended its sponsorship deal with the British Paralympic Association (BPA) for the four years following London 2012.

The broadband provider, which is a long-term supporter of disability sport in the UK, will now support athletes through to the Rio de Janeiro Paralympic Games in 2016.

As part of the commercial deal, BT will work with the British athletes to create communications services to enhance their training and team interaction.

The broadband provider gains access to extensive branding and recognition rights across all BPA marketing materials – potentially enabling the firm to advertise its telephony services and range of broadband deals.

Suzi Williams, BT Group Marketing Director, said the ISP is working to ensure Team GB is "the most connected Paralympic team in the world".

She added: "It's a partnership that is going from strength to strength already. That's why BT is very proud today to be increasing our commitment and becoming a partner of ParalympicsGB all the way to Rio in 2016.

"We are all firmly focused on making the London 2012 Paralympic Games the best they can be, and seeing the GB team make Britain proud."

BT is currently investing up to £2.5 billion upgrading UK telephone exchanges to support high-speed broadband.

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