Fibre-optic infrastructure provider i3 Group has signalled its intention to provide 100Mb fibre-to-the-home (FTTH) broadband services outside of urban areas.
The firm, which has only previously targeted densely populated areas for the rollout of its technology, is striving to broaden its horizons, reports ISPreview.
Elfed Thomas, Chief Executive Officer of i3 Group, noted that rural broadband access has long been recognised as "the challenge" for the industry.
He expressed his view that public sector investment should help provide high-speed broadband in the UK countryside.
However, Mr Thomas noted that i3 Group is also currently developing "a commercially-viable model to rollout to these areas with limited access".
The comments will raise hopes of faster download speeds among consumers living and working in more remote areas.
Earlier this month, the firm announced that 100Mb FTTH broadband is set to be rolled out in Derby, Halton, Nottingham, Plymouth and York, reaching an additional one million premises over the next four years.