Slow broadband speeds are the biggest frustration for two-fifths of consumers, a new survey has indicated.
According to research conducted by internet service provider (ISP) O2, downloading delays are the major daily annoyance for 41 per cent of the population, ahead of common complaints such as NHS waiting times, public transport investment and job cuts.
Felix Geyr, Head of O2 Home Broadband, said it is clear that consumers are becoming increasingly frustrated with the UK's broadband services.
He stated: "As the new government comes in, and it looks to get the UK online and connected by 2020, we think that now is the time for all ISPs to change their ways and try to eliminate as many of these daily frustrations for our customers as we can."
Mr Geyr noted that O2's current Niggles and Narks campaign is built around listening to consumers and discovering what frustrates them.
The ISP recently took over the front page of the Metro daily newspaper to advertise the new promotion.