Internet service provider TalkTalk is giving its backing to a new online campaign to raise funds for autism charity TreeHouse.
The broadband firm is working with the organisation on the Talkathon scheme, which is encouraging people to tell as many of their friends and family as possible about five key facts related to autism.
For every person who sends a fact out, TalkTalk plans to donate £1 to TreeHouse, while the current fundraising target stands at £150,000.
Writing on the company's blog, Tristia Clarke, Commercial Director of TalkTalk, said autism remains misunderstood despite the media attention it has received in recent years.
She added: "That's why TreeHouse's work is so important and why we're proud to be able to support its work."
TalkTalk is one of the UK's biggest broadband providers and recently completed its demerger from Carphone Warehouse.
More than 70 per cent of TalkTalk customers are now on the firm's fully unbundled network.