Fibre-optic broadband provider Virgin Media is set to spend more on promoting its range of deals over the next few months, according to reports.
The company is planning to boost its marketing spend by around 30 per cent this year, which will take its total budget to around £173 million, reports the Guardian.
According to Chief Executive Neil Berkett, the extra funding will be used to launch new campaigns to support its high definition TV services and high-speed broadbands.
Talking to the newspaper, Mr Berkett said: "We are continuing to save our pennies so we can spend more on marketing.
"We don't necessarily do massive, we do sensible."
Last month, Virgin Media revealed that its range of broadband TV deals will be showcased at new Best Buy outlets, which are opening across the UK from this month.
Staff at the stores will carry out interactive demonstrations involving the broadband provider's TV and broadband offerings.