Broadband provider Virgin Media has launched a new fundraising campaign to pay tribute to former England manager Sir Bobby Robson.
The firm has announced plans to donate to the Sir Bobby Robson Foundation every time a visitor to its website watches a video clip.
It has been revealed that 20 per cent of the revenue generated by the video views will be donated, while an extra donation of ten per cent will be passed on if England go on to lift the World Cup trophy in South Africa.
Mark Robson, the son of Sir Bobby, said: "We're very grateful that Virgin Media has offered their support with this tribute to my dad.
"It's a fantastic way to raise funds to help improve the lives of other people fighting cancer and to make people aware of his charity."
Rival broadband provider TalkTalk recently revealed how it has launched its Talkathon campaign to raise money for autism education charity TreeHouse.