One of the channels available through Virgin Media's range of broadband and TV deals is being revamped, it has been revealed.
Media Week reports that Bravo has been given a makeover in preparation for the introduction of the channel's new schedule, which includes US drama Spartacus: Blood and Sand.
Central to the changes is a new series of idents, which include the Bravo logo travelling down a range of streets.
Discussing the changes, Scott Russell, Head of Creative at Virgin Media Television, told the website that the new look matches the "premium content and ambition of the channel".
He added that the new 'Home of the Brave' strapline is a "philosophy that will keep evolving in the future".
Earlier this month, Virgin Media revealed that its on-demand TV service received around 200 million views in the first three months of this year.
Over two million homes now regularly use the platform.