closedownarrowexternal-linklogo-verticalmenu-barsearch Skip to main content
Jump to navigation
default

The majority of broadband customers are quite happy to switch providers if they feel they will receive better service elsewhere, it has been reported.

A new report conducted by Orchid Consulting indicates that more than half of all subscribers have switched to a new internet service provider (ISP) at some point.

The company claims that customer churn is high across the industry, with poor network coverage the most common reason for people leaving an ISP.

However, the availability of cheap broadband deals is the primary concern when selecting a new provider.

Keith Gait, Principal Consultant at Orchid Consulting, said broadband providers clearly have to "walk the walk as well as talk the talk".

"It's no good spending a lot of money on advertising and building a brand if customer expectations are not met," he stated.

"People aren't afraid of switching if connectivity speed is not up to scratch, and poor customer retention can prove very costly."

Last month, Moneysupermarket.com called on ISPs to speed up the process of supplying migration authorisation codes to consumers who are switching broadband provider.

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

  • Michael Simpkins 1 day ago BT price rises: everything you... BT are a joke and always will be. Let the customer base diminish. They deserve everything they get and more
  • Luisa 1 day ago Vodafone home broadband line... I was with vodafone for several months suckered in by the price. From day one the service has been...
  • Spectrum Internet UK 1 day ago Government launches voucher... Spectrum Internet ( www.spectruminternet.com ) is one of the ISPs that is working with businesses in...

Search news