East Yorkshire based broadband provider KC has vowed to meet the government's Digital Britain target of universal 2Mb broadband ahead of schedule.
The Hull-based internet service provider (ISP) says it is aiming to provide all consumers - including those living in rural villages - access to such download speeds by March 2011.
Last year, the Labour government set a target of widespread 2Mb broadband connectivity by 2012.
Speaking to ISPreview, Nick Thompson, Director of Consumer Services at KC, said people living in rural locations "have long been second-class citizens when it comes to broadband".
He claimed that this situation "simply has to change" as such households are already at a disadvantage.
"They cannot be expected to have to engage in community projects in order to rectify the situation," Mr Thompson stated.
"KC is committed to regeneration across the region and we believe that it has to be the responsibility of broadband providers to end the disenfranchisement of rural communities."