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Embracing new business models can help the creative industries resolve the problem of online copyright breaches, according to one internet service provider.

Speaking to ISPreview, a spokesperson for O2 said consumers should be able to legally consume the content they want, in their preferred format, over the internet.

Providing an appropriate fee is paid for using filesharing services, the technology should not be prohibited, the spokesperson added.

They were commenting after the publication of Ofcom's Online Copyright Infringement Initial Obligations Code last week, which has outlined the responsibility for broadband providers to serve filesharers with warning letters.

"We are in discussion with Ofcom about their proposals and will be responding to their consultation to make sure that our customers will be treated fairly when the new law comes into force," the spokesperson added.

Ofcom's code comes after the controversial Digital Economy Act – which survived the wash-up period at the end of the Labour government – entered the statute books.

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