Internet service provider (ISP) O2 has continued its current broadband Niggles and Narks campaign with a half-page advertisement in the Metro newspaper.
The broadband provider is currently using a variety of media, including TV, print and online, to support the dino-themed promotion, as it bids to connect with consumers frustrated with their current internet experience.
O2 claims that slow connections, hidden costs and poor customer service are three of the most common complaints, and the latest newspaper ad focuses on the latter.
Titled 'No more no support-a-saurus', it features an image of a prehistoric call centre agent on a prohibiting road sign - highlighting the importance of providing customers with effective support.
The advert also directs consumers to the ISP's Facebook page, where they are invited to play its Great Niggle Nobble game.
Online players are asked to work through regions of the country, stopping the 'nigglers' in their tracks as they bid to damage the UK broadband network.
For the best performers, O2 is offering prizes ranging from £250 Amazon vouchers to a two-week VIP safari trip to South Africa.