closedownarrowexternal-linklogo-verticalmenu-barsearch Skip to main content
Jump to navigation
default

UK broadband provider Plusnet has chosen marketing agency Karmarama to take control of its £20 million integrated advertising account.

The Sheffield-based internet service provider (ISP), a subsidiary of BT, awarded the contract after receiving rival pitches from MCBD, Swarm and McCann Erickson Manchester.

Karmarama's first major project will be directing the national launch of the Yorkshire ISP, which is expanding operations around the UK.

Plusnet hopes the agency will help raise awareness of its internet offering, help attract new subscribers to its broadband deals, and strengthen its relationship with existing customers.

Nick Rawlings, Commercial and Marketing Director at Plusnet, commented: "Throughout the pitch process Karmarama demonstrated real creativity and vigour in conveying an understanding of our business and the challenges at hand."

He said the ISP was "delighted" to be working with the company.

Last week, Plusnet announced that customers registering for its entry-level Value broadband package could benefit from a temporary price reduction.

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

  • Angela 1 week ago Complaint over broadband... I have tried to claim my £200 cash back over the past 9 months which I have never received or had any...
  • Josh Cropper 1 week ago Government scheme gets superfast... 10Mbps by 2020? Careful guys... They're gonna hack super fast dial up into your eyes by 2030 at this...
  • David Longstaff 1 week ago How to fix Sky Q's 'too bright'... Swiping, or clicking, right brings up the last program pop up then pressing back removes it, with no...

Search news