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Sky has continued its fairytale-themed broadband marketing campaign by taking out a full-page advert in the Metro newspaper.

All this week, the internet service provider has been promoting its 20Mb broadband, subscription TV and landline bundles in the print media, using characters from famous fables to advertise its latest deals.

Today's ad describes how Little Red Riding Hood uses her grandmother's high-speed broadband connection to bid for vintage red cloaks on internet auction sites.

"On her Grandma's up to 20Mb Sky Broadband, she can rely on getting the most consistent speeds of any of the major providers," the ad reads.

"She knows it won't slow down at peak times, but she's not sure why her Grandma has such big teeth."

Meanwhile, the unfortunate frog prince, who has featured throughout Sky's Broadband Happily Ever After Campaign, makes his latest visual appearance in the new ad.

In other news, media mogul Rupert Murdoch will be hoping for a happy ending after launching a bid to assume overall control of the Sky Group.

Earlier this week, the Australian - already a major Sky shareholder - made an initial offer of 700p per stake in the broadband provider and satellite broadcaster.

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