Subscribers to Virgin Media's broadband TV deals will be able to access a new channel from next month, it has been confirmed.
Living Loves is set to replace Living 2+1 and will broadcast daily between 15:00 and 02:00 BST from July 5th.
The channel is set to include a range of US shows, from current shows such as Cougar Town and Supernatural to older, acclaimed series including sitcom Will & Grace and sci-fi drama The X Files.
"Living Loves will be 'series-link' heaven for viewers who simply can't get enough of Living's best shows," explained Claudia Rosencrantz, Director of Television for Virgin Media's TV service.
"Shows as good as these should be seen again."
Throughout June, Virgin Media has been showing on-demand content handpicked by model Abbey Clancy, which is designed to entertain those with little interest in the World Cup.
Abbey Clancy's Girls' Night In features shows including ER, The Hills, Gossip Girl and Secret Diary of a Call Girl.