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Leading broadband providers Virgin Media and Sky are two of the firms most recommended by consumers in the UK to friends and family, according to new figures.

Research by Satmetrix found that both internet service providers are those most likely to be praised by their own subscribers, beating competition from the likes of TalkTalk, BT and AOL.

The results of the survey were formulated through responses from over 24,000 consumers across Europe, with many of them rating companies on customer experience and overall value.

John Abraham, General Manager of Net Promoter Programmes at Satmetrix, said the figures showcase to companies just what consumers think of them.

He added: "It also allows consumers to get insight to which businesses focus their efforts on creating a better customer experience."

The recognition for both Virgin Media and Sky has come after figures from uSwitch suggested O2 has the best customer service record in the broadband industry.

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