BT is continuing to offer a free Home Hub with its Total Broadband bundle, enabling consumers to save on set-up costs.
In a new Metro ad, the internet service provider (ISP) explained that the £89.99 device is free when signing up for the £14.49 per month broadband and home phone package.
The Home Hub, which uses latest 'N' technology, is said to offer BT's most reliable wireless broadband connection.
BT says it offers "unbeatable" Wi-Fi services compared to other ISPs operating in the UK market.
As an added incentive for customers considering BT Total Broadband, the deal is currently available at a reduced price of £7.49 per month for the first three months of the contract.
Line rental costing £9.49 per month applies for the duration of the 18-month broadband deal.