More consumers are set to embrace IPTV broadband packages over the next five years, it has been reported.
According to a new report from the Multimedia Research Group (MRG), the global subscriber base for broadband TV viewers will more than double from 41.2 million in 2010.
By 2014, the researchers expect 101.7 million people to be watching TV content transmitted to their homes via their broadband connection.
MRG forecasts that the majority of IPTV subscribers will be in Europe, which will account for a 45 per cent market share by 2014.
Asia will come next with 31 per cent, ahead of North America (19 per cent), with the rest of the world accounting for five per cent of viewers.
In the UK, moves towards more widespread IPTV adoption were boosted recently when the BBC Trust approved the goals of Project Canvas.
The scheme, which includes the BBC, commercial broadcasters and broadband providers BT and TalkTalk, is geared at providing a single IPTV platform built on common standards.