Broadband provider Sky's move to purchase Virgin Media's portfolio of TV channels is to be the subject of an Office of Fair Trading (OFT) review, it has been revealed.
The regulatory body is expected to consider whether the agreement between the two rival broadband deal companies will create any competition or regulatory issues in the UK market.
It will also look at whether the agreement should be viewed as a merger, while any problems which may arise are expected to be passed on to the Competition Commission.
The OFT is now calling on industry experts in the UK to have their say on what they think the impact of Sky's acquisition will be.
Earlier this month, Sky confirmed that its agreement with Virgin Media has been granted regulatory approval in the Republic of Ireland.
As part of the deal, Sky has renamed the portfolio of channels as the Living TV Group.