Subscribers to Virgin Media's broadband TV deals will be able to access Sky Sports HD1 and HD2 from August 2nd, it has been revealed.
The broadband provider has announced that customers who already subscribe to the standard definition channels will be able to access the HD alternatives by paying £7 a month.
In addition, that subscription will allow customers to gain access to all available HD versions of channels they subscribe to, including Sky Movies channels.
The HD versions of standard channels including ITV1, FX and Eurosport will remain free of additional costs.
Cindy Rose, Executive Director of Digital Entertainment at Virgin Media, said: "As the new home of HD telly, we're delighted to bring our customers Sky Sports in HD at incredibly competitive rates."
Virgin Media recently introduced Five HD, which is a simulcast version of the original Five channel, to its broadband TV deals.
Shows including Neighbours, Grey's Anatomy and The Mentalist are shown on the channel.