The lure of Sky TV and broadband bundles is set to be increased for older viewers later this year with the launch of Vintage TV.
Designed for the over-50s, the new channel will focus on music and popular culture from the 1950s to the 1980s, with some original programming set to be commissioned.
Consumers with a Sky TV broadband deal will be able to tune in to Vintage TV from September 1st, when programming commences.
Broadcaster Paul Gambaccini will be the main face of the channel, which will show rare concert footage and also long-forgotten material from the TV archives.
He commented: "Quality music lives long after its composition. It does on radio, and it should on television.
"I want good performances and good shows of all eras available at all times for legal viewing by every viewer."
Earlier this week, broadband provider Sky launched a new offer enabling sports TV subscribers to access content in a variety of ways.
Consumers who are registered to the Sky Sports Pack will be able to access both Sky Mobile TV and Sky Player from July 12th until the end of this year.