TalkTalk is set to withdraw an offer enabling new customers to receive a free broadband connection.
The internet service provider has been allowing all consumers who register online during July to save £29.99 on their start up costs.
However, the broadband deal expires on July 31st, at which point subscribers will again be required to pay the one-off connection fee.
The latest promotion applies to both the TalkTalk Essentials broadband package and premium offering TalkTalk Plus, which offer 24Mb download speeds.
Essentials provides customers with a 40GB monthly usage allowance, free evening and weekend calls to UK landlines and a complementary wireless 'G' router for £6.99 per month plus line rental.
In addition, monthly usage is unlimited on TalkTalk Plus, while cut-price calls can also be made to UK mobile numbers.