Too many internet service providers (ISPs) are failing to deliver on their broadband speed promises, according to Virgin Media.
Neil Berkett, Chief Executive Officer at the firm, told the Mirror that controversy over the accuracy of download speed claims rages on, ten years after ISPs began delivering broadband services in the UK.
He claimed that millions of web users are being "short-changed" every day by their broadband provider, as the speeds delivered are nowhere near as fast as those they originally signed up for.
"In many cases, it's so much slower that their music, films or video downloads will be crawling along at just a quarter of the speed they're paying for," Mr Berkett said.
"This gulf between expectation and reality is caused by the way home broadband packages are advertised and sold."
He reported that some consumers paying for 20Mb broadband deals are only able to access up to 5Mb.
Media regulator Ofcom revealed in March that many ISPs are failing to adhere to its voluntary Code of Practice on broadband speeds, despite pledging to be more open and transparent with consumers.