More than one in two people would not use more online TV services if they had access to faster broadband, new research has revealed.
According to a study carried out by Deloitte and YouGov, 55 per cent of people stated they would not be inclined to view more programmes online if they had faster internet connections.
Consumers aged between 18 and 24 are the most likely to use such services, the research revealed, with 32 per cent of this demographic claiming it is quite important for them to have access to services like iPlayer and Sky Player.
James Bates, Media and Telecoms Partner at Deloitte, said: "The data indicates that there may not be a direct link between faster broadband and the use of online video, and it is possible that people who watch online video believe that they have sufficient speed.
"In fact, faster broadband would be less of a driver of demand in 2010 compared to 2009."
Sky recently confirmed that subscribers to its sports channels can now enjoy bonus access to Sky Mobile TV and Sky Player until the end of the year.