Subscribers to Virgin Media's broadband TV deals will soon be able to access high definition (HD) comedy content.
The company has agreed a deal which will ensure that Comedy Central HD, the home of US shows including Two and a Half Men and South Park, will be available to its customers in September.
Set to broadcast on channel 133, the channel will be offered to XL TV customers at no extra monthly fee.
Cindy Rose, executive director of digital entertainment at Virgin Media, said: "We're delighted to be expanding our line-up with Comedy Central's brilliant new HD channel and will be making great shows like South Park available in HD and on demand too."
Details of the upcoming channel launch have come after Virgin Media confirmed the beta launch of its first online and mobile TV player.
Virgin Media Player is set to include content from Cartoon Network, National Geographic and Discovery.