Those living in east Yorkshire could soon benefit from improved broadband packages as Ofcom is considering allowing KC to bundle its services.
Ofcom's proposals would allow KC, which is part of the KCOM Group PLC, to offer its customers bundled packages of broadband and telephone services.
The regulator announced that it could remove bundling restrictions on the condition that KC's packages are made available to all residents and businesses in the Hull area.
Another of the conditions laid out by Ofcom is that the bundle prices be published on KC's website.
The firm must also ensure that its prices are not set in a way that discourages other communications providers from offering their services to people in Hull.
Back in September 2009, Ofcom removed restrictions on BT, allowing the company to bundle its communications products.
Earlier this month, the town of Penarth in south Wales gained access to BT's super-fast fibre optic broadband.